Trademark Registration - Protect Your Business Name and Brand
Your business name and logo are worth protecting. A federal trademark gives you exclusive rights to use your mark in commerce — and the legal standing to stop others from copying it. We pair you with an experienced trademark attorney who handles the search, the USPTO application, and all correspondence until your trademark is approved.
Starting at $299 + USPTO filing fee.
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What's included in trademark registration
Every trademark registration package includes four things that matter most to getting your mark approved and protected.
Expert legal guidance: A trademark attorney reviews your mark, explains your options, and walks you through the process before anything is filed. Most people don't realize how much a pre-filing conversation can change the outcome — catching a conflict early is far less expensive than dealing with one after the fact.
Comprehensive trademark search: Before filing, the attorney searches existing USPTO records to check for conflicts with registered or pending marks. A thorough search is the step that separates a strong application from one that gets rejected.
USPTO application filing: The attorney prepares and files your application through the USPTO's Trademark Electronic Application System (TEAS). Applications can be filed based on current use of the mark in commerce or on an intent to use it — your attorney will advise which basis fits your situation.
Complete USPTO correspondence management: We handle every communication from the USPTO — including office actions — until your trademark is approved. You don't have to track deadlines or decode examiner responses on your own.
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How trademark registration works
The process runs in 3 steps, and your attorney handles the heavy lifting at each one.
Step 1 — Tell us what you need: After you get started, a trademark attorney follows up to understand your mark, how you use it, and what you want to protect. This conversation shapes the search and the application strategy.
Step 2 — Search and strategy: The attorney searches USPTO records for conflicting marks and delivers the results along with a clear plan. If a conflict exists, you'll know before anything is filed — not after.
Step 3 — File and manage: The attorney files your application with the USPTO through the Trademark Electronic Application System (TEAS). From there, we track your application status using the USPTO's Trademark Status and Document Retrieval (TSDR) system and handle all USPTO correspondence until your trademark is approved.
The USPTO also sends email notifications for status changes when an email address is provided at filing — your attorney ensures that's set up correctly from the start.
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Who trademark registration is for
Trademark registration makes sense for any business owner who has built something worth protecting — a name, a logo, a tagline, or a combination of all three. If customers recognize your brand and you want to keep it that way, a federal trademark is the clearest way to establish that right.
It's especially worth doing early. Trademark rights in the U.S. are tied to use in commerce, but federal registration through the USPTO gives you nationwide priority from your filing date — not just in the markets where you currently operate. Waiting until someone else files a similar mark can put you on the hook for a costly dispute or force a rebrand.
If you're not sure whether your mark qualifies, the attorney consultation included in the package is the right place to start. Trademarks must meet distinctiveness requirements — generic or purely descriptive terms are harder to register, and your attorney can tell you where your mark stands before you pay a filing fee.
Frequently asked questions about trademark registration
Can I trademark my business name myself?
Yes. You can file a trademark application yourself through the USPTO's Trademark Electronic Application System (TEAS) at uspto.gov. The USPTO does not require you to use an attorney. That said, trademark applications are rejected at a meaningful rate — often because of conflicts with existing marks or errors in the application — and a rejected application still costs you the filing fee. An attorney increases the odds of approval and handles the back-and-forth with the USPTO if the examiner raises issues.
What are the requirements for a trademark?
It depends on the mark. The USPTO requires that a trademark be distinctive — meaning it identifies the source of goods or services and distinguishes them from others. Marks are evaluated on a spectrum: fanciful or arbitrary marks (invented words or words with no connection to the product) are the strongest. Descriptive marks are harder to register unless they've acquired secondary meaning through use. Generic terms can't be trademarked at all. Your mark also can't be confusingly similar to an existing registered mark in the same class of goods or services.
How long does trademark registration take?
It depends on the application and whether the USPTO raises any issues. After filing, the USPTO assigns an examiner who reviews the application — this initial review generally takes several months. If the examiner issues an office action (a request for clarification or a rejection), responding to it adds more time. Total registration time from filing to approval can range from roughly 8 months to over a year. You can track your application status at any point using the USPTO's TSDR system at tsdr.uspto.gov.
What's the difference between a trademark and a business name registration?
They're different protections. Registering a business name with your state — through your LLC or corporation formation — gives you the right to use that name as a legal entity in that state. It does not give you exclusive rights to the name as a brand. A federal trademark registered with the USPTO gives you nationwide rights to use the mark in connection with specific goods or services, and the legal standing to stop others from using a confusingly similar mark. Most business owners need both.
What can and can't be trademarked?
It depends on distinctiveness. Business names, logos, taglines, and even sounds or colors can be trademarked if they're distinctive and used in commerce to identify a source of goods or services. Generic terms — words that simply describe the product category — can't be trademarked. Purely descriptive terms are difficult to register unless they've built strong brand recognition over time. Marks that are confusingly similar to existing registered marks in the same class of goods or services will also be refused. Your attorney can assess where your mark falls before you file.
Do I need to trademark my business name and logo separately?
Generally, yes — if you want to protect both. A word mark protects the text of your business name regardless of font or design. A design mark (or logo mark) protects the specific visual representation. If your brand relies on both, registering them separately gives you broader protection. Your attorney can advise which combination makes sense based on how you use your brand in commerce.
What happens after my trademark is registered?
Registration isn't permanent without maintenance. The USPTO requires you to file a Declaration of Use between the 5th and 6th year after registration to confirm the mark is still in use. A renewal is due between the 9th and 10th year, and every 10 years after that. Missing these deadlines can result in the USPTO canceling your registration. You can track upcoming maintenance deadlines through the USPTO's TSDR system at tsdr.uspto.gov or at uspto.gov/trademarks/maintain.
Ready to protect your brand?
Your business name and logo represent the reputation you've built. A federal trademark is how you keep it. Get started today and we'll connect you with a trademark attorney who handles the search, the filing, and everything in between. Get started today